Success in Local Search
The many benefits of developing a solid web presence are not limited to online companies and E-commerce websites. In fact, thanks to local SEO, local brick-and-mortar businesses often stand as much or more to gain by showing up higher in the search results as businesses that ship products all over the world.
What is Local SEO?
To understand what local SEO is and its many benefits, consider a person who uses their smartphone to search for “coffee shops in Philadelphia”. Now, if you happen to own a coffee shop in Philadelphia, imagine how much more traffic your business would get if it showed up near the top of such a search. This is the power of local SEO.
Today, it’s incredibly common for customers to use mobile searches to find local businesses near them. These searches allow them to find businesses nearby, look at their reviews, and pull up directions to the business all in a matter of seconds, meaning that having your business at the top of local search results is by far one of the most effective ways to draw in new customers.
To determine which businesses appear at the top of a given search, search engines such as Google look at a wide range of factors including customer reviews, links to the business’s website, social media presence, and more. At Sirocco Web Design, we’re experts at helping businesses develop the type of web presence that will help them show up higher in local search results.
How Our Local SEO Process Works
Our local SEO process starts with a comprehensive analysis of a business’s local search presence. We analyze the type of searches that would offer the most value for a business and then work to get that business to the top of the results for those specific searches.
To do this, we will create content for your website that is optimized for local searches, work to build valuable links back to your website, work to gather customer reviews on review platforms such as Google and Yelp, and more. We recognize that every business is unique, and we’ll work with you to build a custom local SEO plan that will best benefit your specific business.
Unlike many local SEO services, the local SEO services at Sirocco Web Design are an on-going process. We’re constantly monitoring changes to Google’s local search algorithm and work to ensure that your business’s online presence is always optimized in such a way as to be viewed favorably by the latest version of this algorithm.
Start Leveraging Local SEO Today
If you are looking for a powerful way to bring more foot traffic into your business, there is no better tool at your disposal than local SEO. By working with the local SEO experts at Sirocco Web Design, you can position your business at the top of incredibly valuable searches by customers who are actively looking for businesses just like yours.
If you’re ready to take your local business to the next level by leveraging the many benefits of local SEO, we invite you to contact us today.
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